The two main theorists behind semiotics were: Ferdinand de Saussure 1857-1913 and Charles Sander Pierce 1839-1914.
Ferdinand de Saussure said that signs are dyadic, meaning they
consist only of a form of a sign-the signifier and its meaning-the m
signified. Saussure saw this as being motivated by convention.
Saussure's theory was particularly influenced by the study of
linguistic signs. He also said that signs were psychological
and only make sense within a formal, abstract system.
Charles Sander Peirce defined signs as "something that stands
for something, to someone in some capacity" His theory of
tryadic semiotic system states that a sign is one of three things;
an index, an icon or a symbol. Index-signifier is percieved as
resembling or imitating the signified. Symbol-signifier does
not resemble the signified. Index-signifier is directly connected
in some way (physically or casually) to the signified.
Semiotics will play a huge part in my coursework as; I need it to ensure I use the correct semiotics to fit in with my intended target audience, for example, through the graphology; Imagery, text, etc.
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